21 Jun DELI creates a theatrical shopping experience in Pioneer Square

After creating a space that both locals and tourists have come to love for over one year in business, (including the success of the 3 month Beta Unit X DELI pop up store The Butcher Shop) DELI is dedicated to not only supplying Seattle with great clothing and art, but also providing a unique shopping experience.

DELI is proud to announce its latest project named “DELI presents” which opened June 16th, 2010 in its Pioneer Square location.

“DELI presents” is an ongoing project that will consist of a mystery series of short films with its first scene created as a transition to “The Butcher Shop.” Each scene is a piece to the puzzle as to how the store space will be themed. Scene two will be an introduction to “The Alleyway.”

“Fashion, art, and theatre go hand in hand, I’ve always wanted to create a space that would be memorable and unforgettable. We’re not stopping what we’re known for, which is the “Deli” themed space, because ultimately that’s who we are. Instead, we’re moving the original DELI boutique concept to 1307 First Avenue in downtown Seattle. The Deli themed space is our original idea, but its just the beginning. “DELI presents” will be an ongoing series which will give our fans something to keep guessing and having fun with while doing it,” says owner and founder Max Heigh.

DELI presents “The Alleyway” will be a contemporary take on a typical downtown
alleyway, by staging clothing on crates, wood pallets, and dumpsters, the only twist is we’ll actually be selling clothing and art! You’ll have to see it to truly appreciate it.

DELI’s featured brands include Nudie Jeans, Naked and Famous, Shades of Greige,
Creative Recreation, Life After Denim, Brixton, ALife, CXXVI, B:Scott, Beta Unit, G-
Shock, Bench, Deli Art Series, & Deli Collection.

OPENING DAY FOR “DELI PRESENTS THE ALLEY WAY” IS JUNE 16TH, 2010.

Click the following links to watch The Butcher Shop film, and here to watch The Box.